The Change Maker

Who is carrying out the experiment? What are our roles and responsibilities?

John Paul Mathew - Innovation

The Problem

Who is carrying out the experiment? What are our roles and responsibilities?

Sometimes a product is not approved by buyers but may have potential in the market. On all the innovative products for which buyers are not confident to give orders, for all those products we can experiment with small SKUs sent to the customers and then get feedback.

The Outcome

What are we hoping to achieve through this experiment?

-Risk-taking capability will increase -Can also measure the product potential in the market

The Hypothesis

What is our hypothesis?

IF: We send beta samples to customers to try out BY: testing the product potential amongst our customers WILL: know the potential of the product BECAUSE: customers will share their feedback on the product

The Results

How will we know our hypothesis is true or false?

We should receive feedback/comments from the customers

The People

Who will be affected by our experiment? Who do we need to engage and envolve?

Our warehouse operations staff will be affected because of new SKU listings Export & Packing Channel Buyers

The Litmus Test

What metrics, data, KPIs do we need to measure?

Feedback/Optimistic change requested or suggestions by customers

The Timeline & Budget

When will we measure the results? What are the next steps to bring this experiment to life? What is the expected budget for this experiment?

We’ve to decide timeline & budget for the experiment depending on the type/category of product selected

Experiment Details

Experiment ID : 1

The Change Maker

The Problem

The Outcome

The Hypothesis