"How might we increase new customers for our channel?" We want your most brilliant and out-of-the-box ideas that will not only attract new customers but also keep our existing ones coming back for more.

We are looking for ideas that can solve the problem of fingers turning green while wearing metal jewelry, the ideas can range from inclusions of research related to how much off copper should be used in the alloy, addition of coating, or any other scientific methods which can be used to find the actionable of this problem!

How might we reduce customer returns? We're looking for innovative solutions to decrease the number of returns in our channels. This will Not only benefit our customers by ensuring their satisfaction with their purchases, but it will also benefit the channels by increasing the net revenue and reducing costs associated with returns. Share your solutions now!

"How might we bring cost-effective essential pet products for dogs and cats?" We are looking for products which create a good experience for both the customers and their pets.

A beautiful piece of jewellery is something that can be admired for decades; maybe even centuries, but even the most beautiful pieces can fall victim to a missing stone. A missing stone is like a missing tooth, it’s hard not to notice when a piece of jewellery is missing a key component. This will leave many pieces of jewellery to sit in jewellery boxes, which is disheartening. What causes stones to fall out of their settings, and how can we ensure that it doesn’t keep happening?

NIL stands for "Not in Location," which means absence of a product at it’s designated location in the warehouse is NIL. For an instance, Whenever a customer places an order and a picker goes to find the product in the bin wherever it's kept through a barcode but upon inspection when found out that it's not in the designated location. This problem results in a loss in revenue, negative customer experience and loss in labour productivity. Please share your creative ideas on the challenge.

“How might we create a solution that help our customers to identify the specifications ( e.g-, stone, carat, metal & weight, etc.) of the jewellery they own?”